Allora Cafe

2018

CLIENT

Illinois State University

THE CHALLENGE

Create a fictional company from the ground up that represents your personal ethnic background. Create all the materials necessary to build a brand.

CONCEPT

Italians are often seen as laid back, relaxed, and take their time in everything they do. Known for the beautiful scenery and delicious food, Italy stands out. Allora Cafe was brought over to the United States to bring guests a relaxing and inviting environment that imitates Italian culture, striving to create a new relaxing experience to all who may visit.