Neiman Marcus Award Invitation

2024

CLIENT

Neiman Marcus

ROLE

Senior Creative Designer, Print Designer, Illustrator, Packaging Designer

HONORS — Graphis Design Awards 2026, Silver

THE CHALLENGE

Tasked with developing an extraordinary keepsake invitation. Inspired by the iconic Neiman’s butterfly motif, the design creates a sense of magic and delight, featuring a butterfly sleeve with movable wings that reveal the invite and program nested inside. Design was originally tasked with developing a drawer style invitation that utilized the Neiman butterfly. Due to logistics, the design team adjusted to butterfly envelopes keeping the whimsy of the original mockup to an invitation that will be easier to gift to guests and invitees.

Logo was designed in 2022 when Neiman Marcus reintroduced the Neiman Marcus Awards.

In design partnership with Morgan Baldwin and Mary Covington